When I was a teenager, Erik von Daniken was all the rage. He had a theory (Chariots of the Gods) that the pyramids in Egypt were built by aliens from outer space. Stupid, yes; but for several years he garnered a following of fierce, loyal believers. Going to his speeches was sort of like going to a religious revival. The emotional attitude of modern day conservationists reminds me of the followers of von Daniken. The parallels are downright eerie.
This book by Hoffer does a fabulous job of dissecting the psychology of these mass movements. His essay incorporates powerful movements from religion, politics, and nationalism. If you have ever wondered how these fanatics over the millennia changed the world, this is the book you need.
I have no doubt that if a conservative Republican where to absorb the lessons of this book and tap into the psychology of mass movements, he could easily ride a tidal wave all the way to the White House in 2012. Of particular interest are the chapters 89-95 on leadership.
Recommended reading for any candidate or political activist in this rather turbulent political season.
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